Building a powerful pharmaceutical brand


Ratiopharm is the second biggest marketer of over-the-counter medicines in Finland. Havas Helsinki is Ratiopharm’s lead agency in the market area.

Ratiopharm’s visual concept for it’s over-the-counter products demonstrates the aches and pains we all experience felt through an animated character named Saikku. Saikku shows us that Ratiopharm is able to provide high quality and affordable solutions to the everyday health worries of Finns.

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