Launching new airline into Finnish market

Finns love to travel. In first four months of 2016, we did almost 1,7M trips in foreign countries. How could the Finns take a fresh new player into account when planning the future trips?

Answer is – very well. Since the soft launch we have been buying more Qatar flights than the Swedes. And fact is that flights from Helsinki to Doha will start on the 10th October. The Havas team worked with the brand positioning, material production, touch point planning and launch strategy selling all the time memories that will last for a lifetime.